FILMGRAMMETRY

What do the founder of the Signa Group & owner of Galeria Kaufhof stores Rene Benko, former Amazon CEO Jeff Bezos and meta-tech giant Mark Zuckerberg have in common? At first glance, you wouldn‘t recognise any overlap.

But when the city-centre architecture of Benko‘s Signa Group and Bezos‘ online shop meet Zuckerberg‘s Metaverse, the result is the potential of a virtual hybrid architecture. 

Retail is one of the main reasons for visiting a city centre, so it is important to find new concepts to keep city centres lively. This has also been the experience of department stores, which have made a third less turnover compared to 20 years ago and have revealedthemselves to be a non-viable business model, shutting down store after store.